Michael Yudin is a true maverick in the television industry. He began his career as a page at NBC and has been in the business for over twenty-five years, working both on the corporate side and independently as head of his own production company. A pioneer who combined marketers with television properties, Yudin helped innovate brand messaging as a revenue stream for advertisers and networks. With fifteen years of experience in the media and programming side of the advertising business, he spearheaded major accounts like Coca Cola and Miller Beer, among many others.Always keeping an eye to production, Yudin moved to the “other side,” working at Reeves Communications and opening the cable arena for Alan Landsburg Productions.In 1993, he joined Viacom Entertainment as a Senior Vice President of Programming, and continued in the same role through Viacom’s transition to Paramount Television, where he stayed until 1994.In 1995, Yudin became President and Partner of the Montreal-based TelesceneEntertainment which went Public in 1999. Telescene produced movies for the Action Adventure Network in DIRECTV and several series including Student Bodies on FOX, Live Through This on MTV, and Big Wolf on Campus for FOX Family.In 2000, Yudin opened MY Entertainment Company LLC, an independent production, packaging and consulting company. As part of this venture, Yudin consulted for Viacom in Advertiser Supported Programming and helped to retool TNN, which is currently Spike TV. In February 2005, Yudin/MY Entertainment was retained to create Carat Entertainment and Yudin was named Managing Director. Carat Entertainment, a division of Carat USA, was charged with creating branded entertainment opportunities for Carat’s Fortune 500 clients.Carat Entertainment’s first entry into this market was Schick’s participation in King of Vegas, which premiered in January 2006 on Spike TV. King of Vegas was followed by Jenny Craig’s participation in Oxygen’s show TEASE, created and produced by MY Entertainment.In 2008, Yudin became the President of the joint venture between Tupelo Honey Productions and MY Entertainment, known as MY Tupelo Entertainment.In 2014, Yudin bought out the company and is now the owner of MY Entertainment, formerly known as MY Tupelo Entertainment.